https://insidefred.com Inside Fred Wed, 22 May 2024 14:11:35 +0000 https://insidefred.com en https://insidefred.com/Home Thu, 09 May 2019 21:19:01 +0000 Inside Fred https://insidefred.com/Home <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/e91615d10b6d9102626d53ace336d996628297c60e3a0cce6d55afb1369ea951/Cover_-13.png" data-mid="198419544" border="0" alt="Juump" data-caption="Juump" src="https://freight.cargo.site/w/1000/i/e91615d10b6d9102626d53ace336d996628297c60e3a0cce6d55afb1369ea951/Cover_-13.png" /> <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/705568ef9f27c5aaa55758207ca0139272e900f78ae0c7db37b0007b9ae7a25d/Cover_-30.png" data-mid="198419546" border="0" alt="Half Full Brewing Co" data-caption="Half Full Brewing Co" src="https://freight.cargo.site/w/1000/i/705568ef9f27c5aaa55758207ca0139272e900f78ae0c7db37b0007b9ae7a25d/Cover_-30.png" /> <img width="3646" height="2430" width_o="3646" height_o="2430" data-src="https://freight.cargo.site/t/original/i/d753dd1f205af943dcc1241a79b30346b112e6fd5e3b91ffed496e50076774dc/SWG2.png" data-mid="198419914" border="0" alt="Google Holiday 100: Magazine" data-caption="Google Holiday 100: Magazine" src="https://freight.cargo.site/w/1000/i/d753dd1f205af943dcc1241a79b30346b112e6fd5e3b91ffed496e50076774dc/SWG2.png" /> https://insidefred.com/Archive Wed, 19 Apr 2023 03:06:00 +0000 Inside Fred https://insidefred.com/Archive 2021-2023 Archive Honorable Mentions. A collection of logo studies, animations and miscellaneous design moments. <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/7b32b7ef2852bf7150c2c9542245c4a3a7362652c79b42641e5d56dbc1e358d0/1B.gif" data-mid="176113830" border="0" src="https://freight.cargo.site/w/700/i/7b32b7ef2852bf7150c2c9542245c4a3a7362652c79b42641e5d56dbc1e358d0/1B.gif" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/58122297eb2b4161a82f5b0f72a3ba2267a557b640f122c0ee2e29ca6a709145/3B.gif" data-mid="176113832" border="0" src="https://freight.cargo.site/w/700/i/58122297eb2b4161a82f5b0f72a3ba2267a557b640f122c0ee2e29ca6a709145/3B.gif" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/36bb07cd8d4ee076218aa22ab279ddd7decb43a8bf6e089dfaa90860e29c4499/Black_BirdFeeder.gif" data-mid="184630917" border="0" src="https://freight.cargo.site/w/720/i/36bb07cd8d4ee076218aa22ab279ddd7decb43a8bf6e089dfaa90860e29c4499/Black_BirdFeeder.gif" /> <img width="1459" height="1459" width_o="1459" height_o="1459" data-src="https://freight.cargo.site/t/original/i/f4decde336cb4730694cadbf5c859831a50050c6a9f8477d9a7b4623d9561cd3/4B.png" data-mid="176113833" border="0" src="https://freight.cargo.site/w/1000/i/f4decde336cb4730694cadbf5c859831a50050c6a9f8477d9a7b4623d9561cd3/4B.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/8233c6b42deecac09282f5246d35a0e6ba75c2467aab5c24a69adce8970369d2/5B.gif" data-mid="176113850" border="0" src="https://freight.cargo.site/w/700/i/8233c6b42deecac09282f5246d35a0e6ba75c2467aab5c24a69adce8970369d2/5B.gif" /> <img width="1459" height="1459" width_o="1459" height_o="1459" data-src="https://freight.cargo.site/t/original/i/b844310673667447e45e0322e5d634d79414d91bc46d391d4568cf09ccfd630e/6B.png" data-mid="176113834" border="0" src="https://freight.cargo.site/w/1000/i/b844310673667447e45e0322e5d634d79414d91bc46d391d4568cf09ccfd630e/6B.png" /> <img width="1459" height="1459" width_o="1459" height_o="1459" data-src="https://freight.cargo.site/t/original/i/ccf904dcbb6a5a56a484821edc3eae95f7b96b3823168abcd77d30e2000d8448/7B.png" data-mid="176113835" border="0" src="https://freight.cargo.site/w/1000/i/ccf904dcbb6a5a56a484821edc3eae95f7b96b3823168abcd77d30e2000d8448/7B.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/68e09fb264fdcafb45893d6f742d54f807ba101f2ff687444e53c8be988383cb/8B.gif" data-mid="176113847" border="0" src="https://freight.cargo.site/w/700/i/68e09fb264fdcafb45893d6f742d54f807ba101f2ff687444e53c8be988383cb/8B.gif" /> <img width="1459" height="1459" width_o="1459" height_o="1459" data-src="https://freight.cargo.site/t/original/i/45e8e68069843cd9e9267354a903090b2bcb1384aab61a9b738cc73a8e6d470b/10B.png" data-mid="176113836" border="0" src="https://freight.cargo.site/w/1000/i/45e8e68069843cd9e9267354a903090b2bcb1384aab61a9b738cc73a8e6d470b/10B.png" /> <img width="1460" height="1459" width_o="1460" height_o="1459" data-src="https://freight.cargo.site/t/original/i/2efb94f6d0c03a8bfbf0cc7f39ea2860122505f34b5fe47d6aa3cd169d02e9e7/2B.png" data-mid="176113831" border="0" src="https://freight.cargo.site/w/1000/i/2efb94f6d0c03a8bfbf0cc7f39ea2860122505f34b5fe47d6aa3cd169d02e9e7/2B.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/91afedfa31c3b8126e070148b81e53096d99f44a495dc96c72f479f27988be25/11B.gif" data-mid="176113842" border="0" src="https://freight.cargo.site/w/700/i/91afedfa31c3b8126e070148b81e53096d99f44a495dc96c72f479f27988be25/11B.gif" /> <img width="1460" height="1459" width_o="1460" height_o="1459" data-src="https://freight.cargo.site/t/original/i/cc4c6bc357e368f8da42c5bb21889b8b0d41f9983e617f6ec96086eea0bcc14a/12B.png" data-mid="176113837" border="0" src="https://freight.cargo.site/w/1000/i/cc4c6bc357e368f8da42c5bb21889b8b0d41f9983e617f6ec96086eea0bcc14a/12B.png" /> <img width="1460" height="1460" width_o="1460" height_o="1460" data-src="https://freight.cargo.site/t/original/i/29eaba4c5443771dcf9fe3e53ff2c12c7e9ab87d3c6e9eae71058ffd7937a10d/13B.png" data-mid="176114843" border="0" src="https://freight.cargo.site/w/1000/i/29eaba4c5443771dcf9fe3e53ff2c12c7e9ab87d3c6e9eae71058ffd7937a10d/13B.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/a9916761a0632f8d42c79b355bb533769cb2fb0519d0b8454046c293d865be72/14B.gif" data-mid="176113848" border="0" src="https://freight.cargo.site/w/700/i/a9916761a0632f8d42c79b355bb533769cb2fb0519d0b8454046c293d865be72/14B.gif" /> <img width="1459" height="1459" width_o="1459" height_o="1459" data-src="https://freight.cargo.site/t/original/i/366a386357fe7f67a3dd7c0da19cc84c9a7339c0651db13e584214343a1545f9/15B.png" data-mid="176113839" border="0" src="https://freight.cargo.site/w/1000/i/366a386357fe7f67a3dd7c0da19cc84c9a7339c0651db13e584214343a1545f9/15B.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/0ddd295d24077ac5b757c7b44f5ba8d799ca9808aed2c8399a1539c749806373/16B.gif" data-mid="176113846" border="0" src="https://freight.cargo.site/w/700/i/0ddd295d24077ac5b757c7b44f5ba8d799ca9808aed2c8399a1539c749806373/16B.gif" /> <img width="1459" height="1459" width_o="1459" height_o="1459" data-src="https://freight.cargo.site/t/original/i/b4579243645ec98d3599ad6be14c257534f3454f9e7b0ad97c7487c458ca75ce/17B.png" data-mid="176113840" border="0" src="https://freight.cargo.site/w/1000/i/b4579243645ec98d3599ad6be14c257534f3454f9e7b0ad97c7487c458ca75ce/17B.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/b2169c7aaa1942964c099fbe70b154da29113a6decd4714b49a2acd18911b8eb/18B.gif" data-mid="176113844" border="0" src="https://freight.cargo.site/w/700/i/b2169c7aaa1942964c099fbe70b154da29113a6decd4714b49a2acd18911b8eb/18B.gif" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/cf9ed9ff104879add827635e0e297f67a7bef8cacd92d9b84aebab3ed4d7b805/9B.gif" data-mid="176113845" border="0" src="https://freight.cargo.site/w/700/i/cf9ed9ff104879add827635e0e297f67a7bef8cacd92d9b84aebab3ed4d7b805/9B.gif" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/5fa1ef3ef38f13b29183220fcef627851e31346156fb1e84222e4029d0eb7c50/20B.gif" data-mid="176113843" border="0" src="https://freight.cargo.site/w/700/i/5fa1ef3ef38f13b29183220fcef627851e31346156fb1e84222e4029d0eb7c50/20B.gif" /> https://insidefred.com/About Sat, 02 Dec 2023 15:57:42 +0000 Inside Fred https://insidefred.com/About Hi, I’m Freddie!I’m a senior graphic/motion designer, based in the UK. During my career I’ve worked with the likes of Spotify, Google, Nike, and Netflix. Currently at Red Antler. If I'm not on an overly ambitious hike you’ll most likely find me dancing to The Clash, falling asleep to a podcast or way too invested in a true crime docuseries. If you’ve enjoyed your stay and want to get in touch, let’s talk! Until then, Freddie. Selected Press &amp; Awards The Brand Identity (1/3)The Brand Identity (2/3)The Brand Identity (3/3)It’s Nice ThatPrint MagazineCreative BoomThe Dieline World Brand Design Awards ︎&nbsp; &nbsp; ︎&nbsp; &nbsp; ︎ <img width="3428" height="3428" width_o="3428" height_o="3428" data-src="https://freight.cargo.site/t/original/i/139869892519f18da1e5b1a63225fc2aa448337fdc3d733b35077ca431f11dce/WIP10.jpg" data-mid="221403366" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/139869892519f18da1e5b1a63225fc2aa448337fdc3d733b35077ca431f11dce/WIP10.jpg" /> https://insidefred.com/Press Sat, 08 Apr 2023 16:55:20 +0000 Inside Fred https://insidefred.com/Press 2021-2023 <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/6f56606733ec36cf9d384f65c4b5f44656470e28c811549ea82c810485d338a7/Press-13.png" data-mid="198420631" border="0" src="https://freight.cargo.site/w/1000/i/6f56606733ec36cf9d384f65c4b5f44656470e28c811549ea82c810485d338a7/Press-13.png" /> <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/c6d1c7116c2b140c454a923829033cb1cc2d907b4e248743d3968e8d22d776a8/Press-16.png" data-mid="198420634" border="0" src="https://freight.cargo.site/w/1000/i/c6d1c7116c2b140c454a923829033cb1cc2d907b4e248743d3968e8d22d776a8/Press-16.png" /> <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/dc7b5ded874909d159dee157d5fd7ec5a938a74c1d570f64c4e6d74ca361e8bc/Press-13.png" data-mid="198420636" border="0" src="https://freight.cargo.site/w/1000/i/dc7b5ded874909d159dee157d5fd7ec5a938a74c1d570f64c4e6d74ca361e8bc/Press-13.png" /> <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/3d1612589d4d3de6b7bd8d808ec1b1cb8bdd4d167d0c166594a0a931151730fa/Press-14.png" data-mid="198420632" border="0" src="https://freight.cargo.site/w/1000/i/3d1612589d4d3de6b7bd8d808ec1b1cb8bdd4d167d0c166594a0a931151730fa/Press-14.png" /> <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/d367d5e2bdedfc0528116face296d6c968b963796b2cee771bf731a0bbaad470/Press-15.png" data-mid="198420633" border="0" src="https://freight.cargo.site/w/1000/i/d367d5e2bdedfc0528116face296d6c968b963796b2cee771bf731a0bbaad470/Press-15.png" /> <img width="6250" height="4166" width_o="6250" height_o="4166" data-src="https://freight.cargo.site/t/original/i/a1505febc108072e3e3fd1ccdf8255110c3f748fd1aee4003a8b275f922c6bd8/Press-17.png" data-mid="198420635" border="0" src="https://freight.cargo.site/w/1000/i/a1505febc108072e3e3fd1ccdf8255110c3f748fd1aee4003a8b275f922c6bd8/Press-17.png" /> https://insidefred.com/Half-Full-Brewing-Co Thu, 14 Nov 2019 23:56:05 +0000 Inside Fred https://insidefred.com/Half-Full-Brewing-Co Featured in The Brand Identity It’s Nice That Print Magazine Creative Boom The Dieline AwardsWorld Brand Design 05.30.21 Brand Identity Brand StrategyPackaging Half Full Brewing Co In 2019 the suicide rate for men in the UK was at its highest in two decades, seeing men account for roughly three-quarters of all suicide-related deaths. Men between 45-49 remain at the highest risk. Half Full Brewing Co is a conceptual brewery, with a mission to dismantle the stigmas &amp; incentivise men to have those often difficult conversations about mental health. The brand is positioned to infiltrate a familiar &amp; recognisable environment, delivered with a visual language &amp; colloquial tone of voice that ceases to alienate, deter or discourage. Infiltrating the environment of pubs, breweries &amp; beer, Half Full is positioned to harness &amp; celebrate the community, solidarity &amp; conversations indicative of this space, repurposed as a vehicle to encourage essential conversations &amp; dismantle antiquated stigmas. The association with alcohol &amp; the lexicon of mental health more often than not focuses on the damaging effects of alcohol abuse &amp; its duality alongside mental illness - a conversation both essential &amp; necessary. That being said, there appears to have been a missed opportunity, an oversight to harness &amp; celebrate the community, solidarity &amp; conversations that begin to emerge from the culture of pubs, breweries &amp; beer. This unique dichotomy invites an identity that plays on duality, underpinned by a visual language indicative of masculine convention.The identity hijacks a visual language indicative of masculine convention, a covert operation with the intent of infiltrating a familiar &amp; recognisable design language. Half Full boasts a brutalist, bold &amp; industrial look &amp; feel that nods to convention, poised to communicate &amp; resonate without alienating, deterring or discouraging.Special thanks to Tony from Hartlebury Brewing Co. <img width="2779" height="1853" width_o="2779" height_o="1853" data-src="https://freight.cargo.site/t/original/i/3ddafd58d8cd64421ef9fbaad95b2cfd97891b9bbe681cb07338d2bf1dc250a4/HalfFull_1.png" data-mid="174629485" border="0" src="https://freight.cargo.site/w/1000/i/3ddafd58d8cd64421ef9fbaad95b2cfd97891b9bbe681cb07338d2bf1dc250a4/HalfFull_1.png" /> <img width="2779" height="1853" width_o="2779" height_o="1853" data-src="https://freight.cargo.site/t/original/i/fcccc6016d5e2f5682097ff480e40747c02eeb650371965861679666dc085d62/HalfFull_2.png" data-mid="174629487" border="0" src="https://freight.cargo.site/w/1000/i/fcccc6016d5e2f5682097ff480e40747c02eeb650371965861679666dc085d62/HalfFull_2.png" /> <img width="2779" height="1853" width_o="2779" height_o="1853" data-src="https://freight.cargo.site/t/original/i/89e529827a813359efc458d06ff9e9312782e6c2048b2c7d1c557522ee1894b2/HalfFull_3.png" data-mid="174629523" border="0" src="https://freight.cargo.site/w/1000/i/89e529827a813359efc458d06ff9e9312782e6c2048b2c7d1c557522ee1894b2/HalfFull_3.png" /> <img width="2779" height="1852" width_o="2779" height_o="1852" data-src="https://freight.cargo.site/t/original/i/e53c96a1842e3243b03581f7b7b5b122da16f76c31df8c80bb5469b5c30d4773/HalfFull_4.png" data-mid="174629521" border="0" src="https://freight.cargo.site/w/1000/i/e53c96a1842e3243b03581f7b7b5b122da16f76c31df8c80bb5469b5c30d4773/HalfFull_4.png" /> <img width="2778" height="1852" width_o="2778" height_o="1852" data-src="https://freight.cargo.site/t/original/i/382b07a1548694bec7b7b1ba8db95568a7e5bbbe39d561f01715348a9505a827/HalfFull_6.png" data-mid="174629551" border="0" src="https://freight.cargo.site/w/1000/i/382b07a1548694bec7b7b1ba8db95568a7e5bbbe39d561f01715348a9505a827/HalfFull_6.png" /> <img width="2779" height="1852" width_o="2779" height_o="1852" data-src="https://freight.cargo.site/t/original/i/e0bf045fb32d72bc99646b7a38a338fb022e5f9b43860c0cb8d32c3688ce4215/HalfFull_5.png" data-mid="174629525" border="0" src="https://freight.cargo.site/w/1000/i/e0bf045fb32d72bc99646b7a38a338fb022e5f9b43860c0cb8d32c3688ce4215/HalfFull_5.png" /> <img width="2779" height="1852" width_o="2779" height_o="1852" data-src="https://freight.cargo.site/t/original/i/83c595241948d4ee27788cce3b4046c49e307f2fde637932b9a38d55dbf0d0d0/HalfFull_7.png" data-mid="174629561" border="0" src="https://freight.cargo.site/w/1000/i/83c595241948d4ee27788cce3b4046c49e307f2fde637932b9a38d55dbf0d0d0/HalfFull_7.png" /> <img width="2779" height="1852" width_o="2779" height_o="1852" data-src="https://freight.cargo.site/t/original/i/9d507a558cb702abf6e6134d3b31605034689e42f70ef33a1ed51be45ea630fd/HalfFull_8.png" data-mid="174629610" border="0" src="https://freight.cargo.site/w/1000/i/9d507a558cb702abf6e6134d3b31605034689e42f70ef33a1ed51be45ea630fd/HalfFull_8.png" /> <img width="2779" height="1852" width_o="2779" height_o="1852" data-src="https://freight.cargo.site/t/original/i/17ebf96c62b4483d763d56967e10e295a595e2d6b95c98be69b493272a9fda42/HalfFull_9.png" data-mid="174629573" border="0" src="https://freight.cargo.site/w/1000/i/17ebf96c62b4483d763d56967e10e295a595e2d6b95c98be69b493272a9fda42/HalfFull_9.png" /> https://insidefred.com/Juump Sat, 08 Apr 2023 04:23:09 +0000 Inside Fred https://insidefred.com/Juump Featured in The Brand Identity 04.08.23Brand IdentityBrand Strategy Motion DesignDigital Design Juump Queue in line, online. Juump's mission is simple: to eradicate those often endless hours spent waiting at the barbershop, standing in line for a table at your favorite restaurant (that is just too cool to take reservations), or queuing for an eternity behind 30 sweaty school children for your turn at a theme park. Scan the QR code, join the virtual queue &amp; take back the time you would have spent in line. Because life happens when you're busy waiting. Bringing this MO to life, Juump's identity beckons audiences to imagine a world without waiting. Expressive 19th-century illustrations from Rowlandson, pulled from Public Archives of the British Library, poke fun at the antiquated act of physically waiting in line, while the system itself speaks to simplicity, functionality &amp; ease. This juxtaposition fosters a flirtatious tension between classic &amp; contemporary, celebrating Juump's belief in leaving the old behind to Juump into the new. &nbsp; &nbsp; <img width="4168" height="2778" width_o="4168" height_o="2778" data-src="https://freight.cargo.site/t/original/i/0707d4f05fbcd28090dc4e8976315b99ad17e091e370145af4d4df1f6e0713e6/Juump_CS.png" data-mid="176305956" border="0" src="https://freight.cargo.site/w/1000/i/0707d4f05fbcd28090dc4e8976315b99ad17e091e370145af4d4df1f6e0713e6/Juump_CS.png" /> <img width="3612" height="2408" width_o="3612" height_o="2408" data-src="https://freight.cargo.site/t/original/i/72221e2855cfd1b07d56953f5e8e773eecc97f323bceb0879c7fc7695d34645d/2B.png" data-mid="175568583" border="0" src="https://freight.cargo.site/w/1000/i/72221e2855cfd1b07d56953f5e8e773eecc97f323bceb0879c7fc7695d34645d/2B.png" /> <img width="3890" height="2593" width_o="3890" height_o="2593" data-src="https://freight.cargo.site/t/original/i/63ae1d31009209d0ca35a7f0da76c8ea11826281060ec2074c2e0bb0b6e2e84d/4.png" data-mid="174639446" border="0" src="https://freight.cargo.site/w/1000/i/63ae1d31009209d0ca35a7f0da76c8ea11826281060ec2074c2e0bb0b6e2e84d/4.png" /> &nbsp; &nbsp; <img width="3612" height="2409" width_o="3612" height_o="2409" data-src="https://freight.cargo.site/t/original/i/b480d22df0258f4e61c78666011f1c812f23912571da6981cc30e3fceff4f1d0/6.png" data-mid="174639547" border="0" src="https://freight.cargo.site/w/1000/i/b480d22df0258f4e61c78666011f1c812f23912571da6981cc30e3fceff4f1d0/6.png" /> <img width="4723" height="3148" width_o="4723" height_o="3148" data-src="https://freight.cargo.site/t/original/i/f88910a571a2c601adb54ac70ec0590b8f86c80d6b8013d9d9b4acc50279b691/8.png" data-mid="174639560" border="0" src="https://freight.cargo.site/w/1000/i/f88910a571a2c601adb54ac70ec0590b8f86c80d6b8013d9d9b4acc50279b691/8.png" /> <img width="3613" height="2408" width_o="3613" height_o="2408" data-src="https://freight.cargo.site/t/original/i/7c285b67dd8864f33566113f67650964b6cf48e29f203ed1eb4f9856d96e642b/7.png" data-mid="174639553" border="0" src="https://freight.cargo.site/w/1000/i/7c285b67dd8864f33566113f67650964b6cf48e29f203ed1eb4f9856d96e642b/7.png" /> <img width="4168" height="2779" width_o="4168" height_o="2779" data-src="https://freight.cargo.site/t/original/i/8352cc50b5943572237941a340277ca00b931a13775bc3f6621594e2c7520820/9.png" data-mid="174639605" border="0" src="https://freight.cargo.site/w/1000/i/8352cc50b5943572237941a340277ca00b931a13775bc3f6621594e2c7520820/9.png" /> <img width="6946" height="4630" width_o="6946" height_o="4630" data-src="https://freight.cargo.site/t/original/i/7f3dc9bb2924db0bf4fafefd808709abba37b8c54ba6202effe750f7ad47b9ed/11.png" data-mid="174639609" border="0" src="https://freight.cargo.site/w/1000/i/7f3dc9bb2924db0bf4fafefd808709abba37b8c54ba6202effe750f7ad47b9ed/11.png" /> https://insidefred.com/Rogue-Esports Fri, 12 Apr 2024 14:45:36 +0000 Inside Fred https://insidefred.com/Rogue-Esports Featured in The Brand Identity 04.04.24Brand IdentityBrand Strategy Motion Design Rogue Esports Home of the Misfits. The Challenge: Rogue is a new player in the in the esports lobby, producing both gaming wearables and peripherals. They want to build a brand that allows them to tap into the diverse set of gamers worldwide. The Brand Idea: Home of the Misfits. Decidedly diverse and undeniably uncommon, the gaming community are a band of misfits. They are the fleet of fishing boats sealed together with duct tape that sailed to Dunkirk; haphazard have-a-go heroes unalike in every way. But even with the odds stacked against them, they may be out-gunned but they’re never out-manned. Rinse, repeat, respawn; why? Because this is where they belong. The Brand Expression: As an homage to the misfits, the motley crew of keyboard crusaders and the coalition of uncommon individuals that make up the gaming community, Rogue is inspired by the scrappy imperfections of counterculture zines and their potent call to arms to unite the incompatible. Tapping into its democratic, inclusive and unpolished gravitas, Rogue weaponizes counterculture’s prowess to bring diverse sets of people together to find community, a home, and a sense of belonging.The photography herein is used strictly for placement only. All copyright and artistic license belong to the talent and/or original commissioners. <img width="3001" height="2000" width_o="3001" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ac819db4b78ec22d95f9c9dd913a50e21f694c829b396acdbad1366ffab46c15/1.png" data-mid="215953296" border="0" src="https://freight.cargo.site/w/1000/i/ac819db4b78ec22d95f9c9dd913a50e21f694c829b396acdbad1366ffab46c15/1.png" /> <img width="3001" height="2000" width_o="3001" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4db99804a77f9cabadbf0a463561ea0b644da7fc4de03f9223255ed1d1f865d0/NOV-3.png" data-mid="221403359" border="0" src="https://freight.cargo.site/w/1000/i/4db99804a77f9cabadbf0a463561ea0b644da7fc4de03f9223255ed1d1f865d0/NOV-3.png" /> <img width="4167" height="2779" width_o="4167" height_o="2779" data-src="https://freight.cargo.site/t/original/i/f3a11934073ee6fa3b4e7c89e1b4ae7e77ac942e59a8155c04fdc720378bbc49/3.png" data-mid="215953298" border="0" src="https://freight.cargo.site/w/1000/i/f3a11934073ee6fa3b4e7c89e1b4ae7e77ac942e59a8155c04fdc720378bbc49/3.png" /> &nbsp; &nbsp; <img width="4167" height="2779" width_o="4167" height_o="2779" data-src="https://freight.cargo.site/t/original/i/fcb410a04eaa488e68a60ad3962d318df5f6c2d6f0b1d0894e5268f8ccd9f314/4B.png" data-mid="215966749" border="0" src="https://freight.cargo.site/w/1000/i/fcb410a04eaa488e68a60ad3962d318df5f6c2d6f0b1d0894e5268f8ccd9f314/4B.png" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e068d39b84a3c8e980b1fb4b9197b3a4b651c13747c052bc925283652e01b484/11.png" data-mid="216024776" border="0" src="https://freight.cargo.site/w/1000/i/e068d39b84a3c8e980b1fb4b9197b3a4b651c13747c052bc925283652e01b484/11.png" /> <img width="4167" height="2778" width_o="4167" height_o="2778" data-src="https://freight.cargo.site/t/original/i/4f57ebefd0d6152bfdf36c12d9ae6c19b78fff737357ec7716b749591e62a203/6.png" data-mid="215953300" border="0" src="https://freight.cargo.site/w/1000/i/4f57ebefd0d6152bfdf36c12d9ae6c19b78fff737357ec7716b749591e62a203/6.png" /> <img width="3001" height="2000" width_o="3001" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b8cbdc49bb1b1b5f3282b9fcd8c5fc3f4609c075fff26c0907eb6b495267c7ac/7.png" data-mid="215953301" border="0" src="https://freight.cargo.site/w/1000/i/b8cbdc49bb1b1b5f3282b9fcd8c5fc3f4609c075fff26c0907eb6b495267c7ac/7.png" /> https://insidefred.com/Google-Holiday-100-Magazine Fri, 01 Dec 2023 16:13:45 +0000 Inside Fred https://insidefred.com/Google-Holiday-100-Magazine 01.12.23Print Design Art DirectionCampaign Google Holiday 100With RoAndCo Google Holiday 100: Magazine Each holiday season Google unveils its Holiday 100—an annual gift guide crafted from the insights and trending searches that defined our year. From human dog beds (don’t ask) to portably mid-century lamps, Google examines our yearly search patterns and unpacks how each trend came to be. This year, while working on the visual identity, art direction and microsite, Google asked us to create a complementary print asset showcasing all 100 products and the search trends that inspired them. We also had the chance to work with Emma Chamberlain, Jimmy Butler, and Stephanie Hsu, each of whom shared their 1-in-100 gift from the list along with their reasons as to why. <img width="2431" height="3240" width_o="2431" height_o="3240" data-src="https://freight.cargo.site/t/original/i/1c3b99f38f714b16af22635b2135ce6d91dc94bef18c8e960fc4c8fed06ac4d8/175-01.png" data-mid="198345948" border="0" src="https://freight.cargo.site/w/1000/i/1c3b99f38f714b16af22635b2135ce6d91dc94bef18c8e960fc4c8fed06ac4d8/175-01.png" /> <img width="2431" height="3240" width_o="2431" height_o="3240" data-src="https://freight.cargo.site/t/original/i/0923729b1e1159417233604d865f3611623eab615372ac72adab6c76e68b4252/175-03.png" data-mid="198345950" border="0" src="https://freight.cargo.site/w/1000/i/0923729b1e1159417233604d865f3611623eab615372ac72adab6c76e68b4252/175-03.png" /> <img width="2431" height="3240" width_o="2431" height_o="3240" data-src="https://freight.cargo.site/t/original/i/9cbd1e98a898f688f37db0c4f26c01b1daaa80417894858f433f4b0f40659c9d/175-02.png" data-mid="198345949" border="0" src="https://freight.cargo.site/w/1000/i/9cbd1e98a898f688f37db0c4f26c01b1daaa80417894858f433f4b0f40659c9d/175-02.png" /> <img width="2000" height="2666" width_o="2000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/0244414efdeb37485b45703d39b70eec18298428b78dbd5c849c2930bf24f357/00-C.png" data-mid="199779948" border="0" src="https://freight.cargo.site/w/1000/i/0244414efdeb37485b45703d39b70eec18298428b78dbd5c849c2930bf24f357/00-C.png" /> https://insidefred.com/GalaGala Sat, 08 Apr 2023 16:02:56 +0000 Inside Fred https://insidefred.com/GalaGala 04.08.22 Brand IdentityArt Direction Motion DesignBrand Strategy With RoAndCo GalaGala Welcome to a whole new shopping experience. GalaGala is an innovative e-commerce platform offering brands a seamless and contemporary way to market and distribute their products. With collaboration as its catalyst, GalaGala embraces the forever evolving creator economy; empowering creators to partner with the brands they love by promoting the products they love. Inspired by a new future of partnership, collaboration and creation, GalaGala boasts a elegant yet innovative identity, built to coexist with a forever expanding arsenal of creators and bands. The modular system comprised of blocks can be shuffled, stacked, and rearranged, while the responsive color palette reacts to the brand photography it accompanies. This adaptability fosters unique moments for each partnership, and passes the torch to GalaGala's collaborators to share the spotlight in equal measure. GalaGala exists to coexist, empowering both brands and creators with a dynamic and responsive identity. The photography herein is used strictly for placement only. All copyright and artistic license belong to the talent and/or original commissioners. &nbsp; &nbsp; <img width="8334" height="5555" width_o="8334" height_o="5555" data-src="https://freight.cargo.site/t/original/i/4f1ee679f03665a5b128c76efefab8b6fb6cd96ffdacdcd461587b426ea4e023/2.png" data-mid="174669253" border="0" src="https://freight.cargo.site/w/1000/i/4f1ee679f03665a5b128c76efefab8b6fb6cd96ffdacdcd461587b426ea4e023/2.png" /> &nbsp; &nbsp; <img width="5001" height="3333" width_o="5001" height_o="3333" data-src="https://freight.cargo.site/t/original/i/5634c120536acc6b41564ac4fdc25f4e64a8dd029d8a4a9fca537a7f9baf168b/3.png" data-mid="174669767" border="0" src="https://freight.cargo.site/w/1000/i/5634c120536acc6b41564ac4fdc25f4e64a8dd029d8a4a9fca537a7f9baf168b/3.png" /> <img width="3890" height="2593" width_o="3890" height_o="2593" data-src="https://freight.cargo.site/t/original/i/62c3050273f91b6a47cb02f8cd13deb95e9fc73ede91cb81f9b83f4e77fd4245/4B.png" data-mid="175590177" border="0" src="https://freight.cargo.site/w/1000/i/62c3050273f91b6a47cb02f8cd13deb95e9fc73ede91cb81f9b83f4e77fd4245/4B.png" /> &nbsp; &nbsp; <img width="4168" height="2778" width_o="4168" height_o="2778" data-src="https://freight.cargo.site/t/original/i/8801d117620dd8c2f19a47c987a95b4ac44d7b2974f9f9c3cfc2c79e863ef4db/6.png" data-mid="174670053" border="0" src="https://freight.cargo.site/w/1000/i/8801d117620dd8c2f19a47c987a95b4ac44d7b2974f9f9c3cfc2c79e863ef4db/6.png" /> <img width="8334" height="5555" width_o="8334" height_o="5555" data-src="https://freight.cargo.site/t/original/i/369f7693ada8fdd1c9841570567e93eb4f0bca2563e484555b11143a38cfff15/7.png" data-mid="174670056" border="0" src="https://freight.cargo.site/w/1000/i/369f7693ada8fdd1c9841570567e93eb4f0bca2563e484555b11143a38cfff15/7.png" /> <img width="3612" height="2408" width_o="3612" height_o="2408" data-src="https://freight.cargo.site/t/original/i/da9e1a364fe407c739e437d4b3d74b32813cdd22c3ab6f62f79aef78d8227985/10.png" data-mid="175550100" border="0" src="https://freight.cargo.site/w/1000/i/da9e1a364fe407c739e437d4b3d74b32813cdd22c3ab6f62f79aef78d8227985/10.png" /> &nbsp; &nbsp; https://insidefred.com/Arch-Studio Wed, 22 May 2024 14:11:35 +0000 Inside Fred https://insidefred.com/Arch-Studio 02.22.24 Brand IdentityArt Direction Brand StrategyWith RoAndCo Arch Studio Fresh Foundations—A Brand Identity SprintThe Brief: Craft a new identity for Arch Studio. Arch Studio is a home goods brand intent on becoming the one stop shop for new homeowners who need home essentials but seek out style and design driven alternatives. The Brand Expression: Optimistic, effortless and fresh, we celebrate the support and joy we all aspire to feel when our home feels true to us. With cheerful pops of color and a primary logo that has a swooping sense of support, this brand shows up as a partner for all your foundational home needs. The photography herein is used strictly for placement only. All copyright and artistic license belong to the talent and/or original commissioners. <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/ced6bfb929b879a3163086017d28552d768c791e75f311cfea7d2eb5de8901a2/Frame-153.png" data-mid="211444963" border="0" src="https://freight.cargo.site/w/1000/i/ced6bfb929b879a3163086017d28552d768c791e75f311cfea7d2eb5de8901a2/Frame-153.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/73e5650e7761d4399cf769ac420ac5ec4dc39723c670bd0481c6a0daafa80458/Frame-155.png" data-mid="211444965" border="0" src="https://freight.cargo.site/w/1000/i/73e5650e7761d4399cf769ac420ac5ec4dc39723c670bd0481c6a0daafa80458/Frame-155.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/3c0158d71280a95d2f69f11a437126395724bea16c9c096a0cda0409c8d37dd2/Frame-154.png" data-mid="211444964" border="0" src="https://freight.cargo.site/w/1000/i/3c0158d71280a95d2f69f11a437126395724bea16c9c096a0cda0409c8d37dd2/Frame-154.png" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/89b701401215288d9b9e34c0447e87a45bc794a649ab117ef7f4605a6717cebc/Frame-152.png" data-mid="211444960" border="0" src="https://freight.cargo.site/w/1000/i/89b701401215288d9b9e34c0447e87a45bc794a649ab117ef7f4605a6717cebc/Frame-152.png" />