Rogue Esports
Home of the Misfits.
The Challenge: Rogue is a new player in the in the esports lobby, producing both gaming wearables and peripherals. They want to build a brand that allows them to tap into the diverse set of gamers worldwide.
The Brand Idea: Home of the Misfits. Decidedly diverse and undeniably uncommon, the gaming community are a band of misfits. They are the fleet of fishing boats sealed together with duct tape that sailed to Dunkirk; haphazard have-a-go heroes unalike in every way. But even with the odds stacked against them, they may be out-gunned but they’re never out-manned. Rinse, repeat, respawn; why? Because this is where they belong.
The Brand Expression: As an homage to the misfits, the motley crew of keyboard crusaders and the coalition of uncommon individuals that make up the gaming community, Rogue is inspired by the scrappy imperfections of counterculture zines and their potent call to arms to unite the incompatible. Tapping into its democratic, inclusive and unpolished gravitas, Rogue weaponizes counterculture’s prowess to bring diverse sets of people together to find community, a home, and a sense of belonging.
The photography herein is used strictly for placement only. All copyright and artistic license belong to the talent and/or original commissioners.
