Juump
Queue in line, online.
Juump's mission is simple: to eradicate those often endless hours spent waiting at the barbershop, standing in line for a table at your favorite restaurant (that is just too cool to take reservations), or queuing for an eternity behind 30 sweaty school children for your turn at a theme park. Scan the QR code, join the virtual queue & take back the time you would have spent in line. Because life happens when you're busy waiting.
Bringing this MO to life, Juump's identity beckons audiences to imagine a world without waiting. Expressive 19th-century illustrations from Rowlandson, pulled from Public Archives of the British Library, poke fun at the antiquated act of physically waiting in line, while the system itself speaks to simplicity, functionality & ease. This juxtaposition fosters a flirtatious tension between classic & contemporary, celebrating Juump's belief in leaving the old behind to Juump into the new.
