Google Holiday 100: Print Asset
Each holiday season Google unveils its Holiday 100—an annual gift guide crafted from the insights and trending searches that defined our year. From human dog beds (don’t ask) to portably mid-century lamps, Google examines our yearly search patterns and unpacks how each trend came to be.
This year, while working on the visual identity, art direction and microsite, Google asked us to create a complementary print asset showcasing all 100 products and the search trends that inspired them. We also had the chance to work with Emma Chamberlain, Jimmy Butler, and Stephanie Hsu, each of whom shared their 1-in-100 gift from the list along with their reasons as to why.
