02.22.24
Brand Identity
Art Direction
Brand Strategy

With RoAndCo



Arch Studio



Fresh Foundations—A Brand Identity Sprint

The Brief: Craft a new identity for Arch Studio. Arch Studio is a home goods brand intent on becoming the one stop shop for new homeowners who need home essentials but seek out style and design driven alternatives.

The Brand Expression: Optimistic, effortless and fresh, we celebrate the support and joy we all aspire to feel when our home feels true to us. With cheerful pops of color and a primary logo that has a swooping sense of support, this brand shows up as a partner for all your foundational home needs.


The photography herein is used strictly for placement only. All copyright and artistic license belong to the talent and/or original commissioners.